Logistics events
seem to have a special value in the
shipping
and
supply chain
sector since these occasions are one of the best ways to gather the key players of the industry in the same place.
This type of shows are used as platforms to
reinforce relations with actual clients
and attract new ones, display new services and products and get some genuine feedback about your business.
If you decide to organize or participate in one of these expos, fairs, trade shows…you must know that it wont be an easy job. It requires tons of patience and discipline, but if you do it right, the effort will pay off! Just
follow these simple tips
to guaranty that your company will stand out.
We have
10 tips to become an event logistics
expert:
-
Make your research about which are
the most important events of the year
and identify in which ones you will be participating. Create an
event’s calendar
and work accordingly to it.
-
Go over the
exhibitor’s list
and check if potential clients or business partners are participating, so you can use the opportunity to increase your network.
-
Define the goals
of the event: Sit down to think about what you want to accomplish with this event and how to reach it.
-
List the tasks
in order to distribute them among your staff. If a task has smaller tasks to be done, list them too.
Creating a visual map or decision tree
will allow you to understand how all the activities interconnect and what should be done first.
-
Set a deadline for every task
, so if there is any delay, all the tasks affected by it can be adjusted to the new dates.
[caption id="attachment_4435" align="aligncenter" width="369"] Create a decisions tree to define the importance of each task[/caption]
-
Check out the exhibitor’s package
that contains the details of shipping specifications and deadlines for contracts or payments. Identify the possible complications of the case.
-
If you are participating in an international expo, pay attention to the
customs and government rules
of the country. Check that all the
documentation
is in order and ready. This will avoid unnecessary delays.
-
Look for professional suppliers
that guaranty you the best services, so you don´t have to worry about every single detail. Working with reliable and trustworthy professionals for catering, transportation, etc., will give you that necessary space to focus on other things that might deserve your full attention.
-
Make sure
the show materials and marketing materials
get on time
to the location. All the boxes should be labeled according to the instructions.
-
Do not forget about social media:
Keep your audience informed since the moment you know you will be participating in the event. On Twitter, create a list of followers that will also attend the event and interact with them through retweets and comments. Something like a “behind the scenes” of the show that you can share with your audience. The day of the event, share videos and photos of your team, your booth and the general atmosphere around the expo.
-
Any event planning requires of
teamwork
. Make sure to set an effective communications method: An online management platform, e-mails…even apps!
Sources:
https://blog.propared.com/8-tips-to-help-you-become-an-expert-in-managing-event-logistics
http://www.inboundlogistics.com/cms/article/event-logistics-on-with-the-show/
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